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EVANOFF 

CAMPAIGN GOALS

Date: July 2023 - Present

 

Tour Marketing

Increase E-Commerce Revenue

Launch Patreon Community

 

Tour Marketing

  • Target Market Audience Growth
  • Awareness & Nurturing Retargeting Campaigns
  • Email Marketing
  • Meta Sales Conversion Campaigns
  • Organic Outreach Strategy 

Strategy Breakdown

Starting roughly six months out from the band's scheduled tour, we utilized Fan-Finder campaigns to generate awareness in their touring target markets. Those who showed genuine interest in the awareness content were automatically fed into an Education and Nurturing Sequence that lasted eight weeks.

We then ran Opt-In ads granting early access to the band's unreleased album, in order to secure geotargeted emails in each target market. Each email sign-up triggered a nurturing workflow that we built in the band's email auto-responder, deepening the new fan relationship even further.

When it was time to start pushing tickets for the shows, we had amassed a large warm audience audience on socials, and about 300 new email subscribers in each city.

The result? 7800 tickets sold.

 

Tour Marketing

  • Target Market Audience Growth
  • Awareness & Nurturing Retargeting Campaigns
  • Email Marketing
  • Meta Sales Conversion Campaigns
  • Organic Outreach Strategy 

 

Strategy Breakdown

Starting roughly six months out from the band's scheduled tour, we utilized Fan-Finder campaigns to generate awareness in their touring target markets. Those who showed genuine interest in the awareness content were automatically fed into an Education and Nurturing Sequence that lasted eight weeks.

We then ran Opt-In ads granting early access to the band's unreleased album, in order to secure geotargeted emails in each target market. Each email sign-up triggered a nurturing workflow that we built in the band's email auto-responder, deepening the new fan relationship even further.

When it was time to start pushing tickets for the shows, we had amassed a large warm audience audience on socials, and about 300 new email subscribers in each city.

The result? 7800 tickets sold.

 

INCREASE E-COMMERCE REVENUE

  • Free + Shipping & Handling Campaign
  • Product Launch Strategy
  • Meta Sales Conversion Ads
  • Email Marketing
  • Shopify Retargeting Ads

 

Strategy Breakdown

While Evanoff had consistently sold lots of merch on the road, their e-commerce store rarely saw consistent sales.

With the intent of turning their store into a reliable revenue stream, we upgraded the infrastructure of their store and utilized Shopify plugins to increase the average order value of any future customers.

Next, we began implementing a consistent email marketing strategy with nurturing workflows concluding in exclusive sales offers.

With this infrastructure built, we were able to start running a Free + Shipping & Handling campaign targeting both warm and cold audiences, and coordinated a calendar of exclusive merch drops to increase the LTV (life time value) of these customers.

The results? +$6000/mo increase in e-commerce revenue.

Launch Patreon Community

  • Offer Strategy Consulting
  • Patreon Offer Funnel Creation
  • Aggressive Email Marketing Campaign
  • Social Strategy

Strategy Breakdown

Successfully launching a fan club had been a goal of Evanoff's for a few years, but they hadn't gotten around to it. With our expertise from past Patreon campaigns, we were able to help them design a valuable and practical offer they could present to their fanbase.

By building out the necessary infrastructure for a Patreon sales funnel, we were able to run a conversion campaign that achieved subscribers for less ad spend than the cost of one month's membership. This combined with an effective email marketing strategy, achieved a 4.3 ROAS upon launch.

The results? +1000 patrons resulting in ~$8000 of passive income per month.

 

Launch Patreon Community

  • Offer Strategy Consulting
  • Patreon Offer Funnel Creation
  • Aggressive Email Marketing Campaign
  • Social Strategy

 

Strategy Breakdown

Successfully launching a fan club had been a goal of Evanoff's for a few years, but they hadn't gotten around to it. With our expertise from past Patreon campaigns, we were able to help them design a valuable and practical offer they could present to their fanbase.

By building out the necessary infrastructure for a Patreon sales funnel, we were able to run a conversion campaign that achieved subscribers for less ad spend than the cost of one month's membership. This combined with an effective email marketing strategy, achieved a 4.3 ROAS upon launch.

The results? +1000 patrons resulting in ~$8000 of passive income per month.

 

Ready to take your music career to the next level?

 

Apply to work with us.

 

 

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