CASEY KEARNEY 

Vinyl & Merch Sales Strategy

• Product Launch Strategy
• Free + Shipping & Handling Funnel Build
• Meta Sales Conversion Ads
• Email Marketing
• Shopify Retargeting Ads

Strategy Breakdown

Casey is one of our favorite 'indie musician' success stories...

When we started working Casey, she was sitting on over 1000 vinyls of her debut album that she didn't know what to do with. We immediately began building a 'Free + Shipping Funnel', with the vinyl as the upsell to a free signed CD.

We initially launched the offer to her warm audience via her email list, and then to cold audiences via a Meta sales ad campaign. By the end of the first week, we were selling almost $200 in products per day at a 4.0 ROAS. So naturally we began to scale it up. 

The results? A sales campaign that has maintained profitability for over 4 months, leading to a steady +$4500 per month in E-Commerce revenue for Casey and tons of new fans in the process.

Spotify & Instagram Growth

• Evergreen Spotify Ad Campaigns
• Single Release Strategy
• IG Follower Growth Campaign
• Education and Nurturing Retargeting Ads
• Social Content Strategy

Strategy Breakdown

Regardless of Casey's impressive email list and sales figures, venues still were giving her a hard time when she tried to book shows, because her social media and Spotify stats weren't super impressive. So we got to work on that immediately.

After A/B testing around 20 short-form performance videos, we established a powerful Spotify conversions campaign that expanded her listener base rapidly and efficiently.

We then retargeted all of Casey's new listeners with high-quality nurturing content while simultaneously running an Instagram follower campaign.

The results? Over 10,000 new Spotify listeners and 4,000 new Instagram followers.

Tour Marketing

• Target Market Audience Growth
• Awareness & Nurturing Retargeting Campaigns
• Email Marketing
• Meta Sales Conversion Campaigns
• Organic Outreach Strategy

Strategy Breakdown

Casey hadn't played many hard ticket shows in the past, so we wanted to make sure her first headlining run was a sell-out.

After analyzing her audience data, we helped her identify five target markets for her to play in the Summer of 2024. We then got to work on creating as much awareness in those markets as possible.

We utilized Fan-Finder campaigns to generate initial awareness, and then retargeted those who showed genuine interest with an Education and Nurturing Sequence that lasted 6 weeks.

We then ran Opt-in ads, granting early access to Casey's next single, in order to secure geotargeted emails in each target market.

When it was time to start pushing tickets for the shows, we had amassed a large warm audience on socials, and about 200 new email subscribers in each city.

The result? A sold-out run of 5 shows.