Learn How To Promote Your Music & Build An Engaged FanbaseEven If You Know Nothing About Music Marketing
0-100k Streams is for any musician who wants a step-by-step method to grow on Spotify, build a die-hard fan base, and grow their income from their music, even if you know nothing about music marketing.
Results vary by artist, budget, and effort. This course does not guarantee any number of streams, followers, or income.
Community Membership
Join The Community And Get 0-100k Streams, 0-1,000 Superfans, AND The Musician's Social Media Handbook
Or buy just the 0-100k Streams course as a one-time $247 purchase
Results And Expectations
This course teaches music marketing strategies and practical skills. It does not guarantee that you will reach any number of streams, listeners, followers, sales, royalties, or income.
Your results depend on your music, your audience, how you apply the material, your budget, and factors outside anyone's control, including platform algorithms and ad auctions. The course title describes a goal the lessons are built around, not a promised outcome.
If the course is not for you, you can get a full refund within 30 days of purchase.
0 to 100,000 Streams
A Spotify And Fan-Growth Course
For musicians who want a structured, step-by-step approach to growing on Spotify, building a fan base, and planning the business side of their music.
What You Get
What The Course Covers
Written for musicians with little or no experience marketing their music or running ads. Each module is a step-by-step lesson you can apply to your next release.
The Spotify Algorithm: Unlocked
- How Spotify's algorithmic playlists work
- Roadmap to build algorithmic momentum with your music
- Understand important momentum-building strategies
- Use Spotify For Artists analytics to your advantage
How To Grow Your Streaming Royalty Income
- How streaming royalties are calculated and paid
- How to review and organize your revenue streams
- Planning around income from Spotify and Apple Music
The Spotify Playlist Growth System
- The ad strategy we use to grow an artist-owned playlist
- The playlist pitching guide to land Editorial Playlists
- How to properly use services like SubmitHub and Playlist Push
- Common playlisting mistakes and how to avoid them
The Superfan Funnel
- Set up an education funnel that helps turn listeners into engaged fans
- The nurturing system that keeps listeners coming back
- Build an email list through opt-in offers
A Practical Guide To Social Media
- A step-by-step social media workflow and game plan for growing your following
- Our content testing method to find out what your audience really wants
- How to level up your content and leverage it for more streams
Instagram & TikTok Ads For Musicians
- How to plan, design, and create ads that turn into listeners
- Build your fan avatar and target your potential superfans
- The ad optimization methods we use in client campaigns
Music Business 101
- Business foundations for working musicians
- How to set up your business infrastructure
- Organic growth strategies to grow your listener base and revenue
The Full-Time Artist Roadmap
- The goal-setting system designed for artists and musicians
- Set benchmarks for your next 3, 6, and 12 months
- Our 'Revenue Stream Audit' to find more ways to turn music into income
Meet Your Instructor
Jordan James
I spent 8+ years touring and managing my band Evanoff, learning music marketing the hard way. That experience led me to start the artist management and marketing company Highline Artists.
Today our team runs marketing campaigns for independent artists and labels, and teaches the same methods through our courses.
In this course I share the systems we use, so you can skip some of the trial and error that went into learning the music business.
This is truly the greatest time in history to be an independent musician. Gatekeepers no longer stand between you and a community of people who care about your music.
Let's find them together.
What's Inside The Course?
Join today and get instant access to everything you see here.
MODULE 1: Introduction
- Welcome To The Course
- How To Get Support
- 0-100k Action Items Checklist
MODULE 2: Spotify Growth Foundations
- Why Do You Want To Grow Your Spotify?
- "Don't Half-Ass It"
- The Entrepreneurial Mindset
- Music Marketing Essentials
- Spotify Algorithm Basics
MODULE 3: Music Marketing Psychology
- The Superfan Journey
- Discovery
- Education
- Nurturing
- Superfan
MODULE 4: Release And Content Strategy
- Building Momentum
- The 30-Day Release Blueprint
- Release Assets Checklist
- Getting On Editorial Playlists
MODULE 5: Social Media Blueprint
- Artist vs. Content Creator
- Your New Social Media Workflow
- The Musician's Social Media Playbook
- How To Know What Your Audience Wants
- Making Your Fans A Priority
- Taking Your Content To The Next Level
MODULE 6: Creating Your Advertising Assets
- What You Need For An Effective Ad
- Cutting Down Assets For Testing
- Building Your Fan Avatar
- Creating Saved Audiences In Meta
MODULE 7: Building And Testing Your Ad Campaigns
- The Fan Discovery Method
- IG Ads: Creative And Placement Testing
- IG Ads: Analyzing Your Results And Pivoting To Evergreen
- TikTok: Organic Creative Testing
- TikTok: Building Your Campaign
- Advertising For Releases
- Ad Spend & ROI
- How To Optimize Your Campaigns
MODULE 8: Turning Listeners Into Fans
- Moving Fans Down The Funnel
- Building Custom Audiences
- The Education Funnel
- Social Content Retargeting
- The Opt-In Offer
- The Fan Engagement Campaign
- Email Marketing 101
MODULE 9: SubmitHub And Playlisting
- The Problem With Playlisting
- Growing Your Own Playlist
MODULE 10: The Infinite Game
- Planning Ahead In Your Music Career
- Never Stop Learning
- The Infinite Game
- Bonuses & Discounts
Everything Included
0 to 100,000 Streams
A Spotify And Fan-Growth Course
Two Ways To Start
30-Day Money-Back Guarantee
- 10 modules with 40+ lessons
- Strategies for growing your streaming royalty income
- Guidance on organizing your revenue streams
- Insights into Spotify Playlist Strategy
- Playlist pitching and advertising
- A simple 'Education' Funnel that turns listeners into superfans
- Social media content blueprint
- Music ads strategies on Instagram and TikTok
- Music Business Foundations
- Understanding the Spotify Algorithm
- A Music Career Roadmap with goal-setting and benchmarks
- Our Revenue Stream Audit to find income streams you might be missing
- Lifetime access to the course
30-Day Money-Back Guarantee
Buy the course, and if it is not for you, email us within 30 days of your purchase date for a full refund. You don't need to finish the course or show any result.
The community membership ($49/mo, billed monthly through Skool) can be cancelled any time and stops future charges. See our Refund and Cancellation Policy.
This is for you if…
- You're an artist or musician who believes in your art and is ready to take your music career seriously.
- You understand your career is a business and you're willing to invest the time and money into growing your brand. (Don't worry - I'll help you save both.)
- You're tired of not getting the results you deserve. You don't want to rely on luck, the algorithms, or going "viral".
- You want to build a sustainable career around your music.
This is NOT for you if…
- You don't currently have music released or ready to release.
- You're not willing to invest time and money into your music career.
- You're not willing to learn the basics of social media marketing.
- You're okay letting the algorithm control your growth.
- You want to let your music grow organically and hope for the best.
Start Building Your Fanbase Today
Lifetime access on the course · 30-day refund · Cancel community anytime
Frequently Asked Questions
Got Questions? We've Got Answers.
How long do I have access & when does it start?
Lifetime access. After enrolling, you have unlimited access on all your devices, forever.
Can't I find all of this online?
Yes and no. There's a ton of free resources on YouTube - but you'll spend months or years figuring out what to actually do with them. This course organizes what we have learned from 8+ years of touring and from running campaigns for our clients into one structured system, so you can skip a lot of the trial and error.
How much money do I need to use this system?
Both organic and paid strategies are covered. The organic strategies can work without paid ads, but growth is usually slower. The Instagram and TikTok ad systems work with budgets as low as $300/mo.
Is there a guarantee?
Yes. Every course purchase comes with a full refund within 30 days of the purchase date. You don't need to finish the course or show any result. Just send us a message through the Contact page. Full details are in our Refund and Cancellation Policy.
Highline Artists is operated by Highline Marketing LLC · support@highlineartists.com
607 Rider Ridge Rd, Longmont, CO 80504