Case Study · November 2023 - Present
Harry Jay
From musician to six-figure course creator
One of our most unique client success stories. We started working with Harry on the usual music and audience goals - grow on Spotify, build a fanbase, and eventually sell tickets to shows. Then about 4 months in, things took a drastic turn.
Last updated:
Campaign Results
Results shown describe specific client campaigns or individual experiences. They are not typical and do not guarantee similar results for other artists. Outcomes depend on the music, budget, content, execution, platforms, and the market. Highline Marketing LLC does not guarantee streams, followers, chart placements, ad returns, ticket sales, or income. Highline Artists is independent and is not endorsed by or affiliated with Spotify, Meta, Instagram, Facebook, TikTok, YouTube, or Google. See our Terms of Service.
Musician → Course Creator
Harry approached us about his dream of turning all his knowledge as a singing coach into an online course. He had been gaining notoriety on TikTok and Instagram posting singing and voice-health tips, and thought it was a good time to leverage that momentum into a digital product.
We got to work - building a high-converting landing page, scripting ads, and building the online infrastructure necessary to make it possible. Then in November 2024 we launched during Black Friday. The course was an immediate hit and sold almost 100 copies in the first two weeks.
Over the following 10 months, we scripted, shot, and edited 40-50 different ads, tested different landing and checkout pages, and accrued over $130,000 in course revenue. Since becoming an authority in the vocal coach scene, Harry has been flown around the country to give private lessons to artists like La Russell and other major names.
The Result
+$134,657 Online Course Revenue
Instagram & Spotify Growth
Before the course took off, our work with Harry started with the usual music goals: growing his listeners on Spotify and building his fanbase on Instagram.
That audience became the foundation the course was sold to.
The Result
+127,000 Instagram followers and +1,200,000 Spotify streams