Service · Email Marketing

Email Marketing for Independent Artists

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What Is Included

  • Drip (or equivalent) account setup and configuration
  • Lead-magnet funnels to grow the list with paid traffic
  • Free + Shipping funnels with email capture at checkout
  • Automated welcome sequences (5 to 8 emails)
  • Behavioral segmentation by purchase history and engagement
  • Release and tour announcement broadcast campaigns
  • List hygiene and deliverability monitoring
The email list is the part of the business that compounds the longest. Algorithms move. Inboxes are forever. If you do not own that list, you do not own a business yet.
- Jordan James· Founder, Highline Artists

Real Email Results

3,500
New Email Subscribers Pre-Launch
Targeted lead-gen campaigns built the list ahead of the merch drop. By launch day, the email list was the highest-converting traffic source in the entire campaign.Last Dinosaurs, Wellness 10-year anniversary
2,500
New Subscribers Before Album Launch
List built through Spotify campaigns and the Free + Shipping funnel feeding subscribers into the welcome sequence. List warmed for the launch push.Boogie Long, pre-Billboard campaign

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FAQ

Frequently Asked Questions

Why is email marketing important for musicians?

Email is the only direct channel an artist actually owns. Spotify, Instagram, and TikTok can change algorithms or shut accounts down. Email reaches the inbox directly. Most of our highest-converting client campaigns are built around the email list, not the social following.

What email platform does Highline Artists work with?

We work primarily in Drip, but the underlying systems (lead-magnet funnels, automated welcome sequences, behavioral segmentation, broadcast campaigns) translate to Klaviyo, ConvertKit, or Mailchimp. We can migrate from whatever platform you currently use if needed.

How do you actually grow an email list for an artist?

Paid lead-magnet campaigns. Free + Shipping funnels. Opt-in offers on your site (Sold Out Show System, 8-Pillar Release Strategy are examples we ship for ourselves). Tour merch table QR codes. The compound of paid acquisition plus point-of-sale capture is what builds a list that actually converts later.

What does an automated nurture sequence look like for a band?

Typically 5 to 8 emails over 30 to 45 days after a new subscriber joins. Welcome message, origin story, behind-the-scenes content, a single hook track, an exclusive offer, and a soft introduction to merch. The point is to deepen the artist-fan relationship before any sales push.

Is email marketing included in every Highline Artists tier?

Email infrastructure is included in the Full Service tier at $2,000/mo plus $1,000+ ad spend. The Social and Spotify Growth tier focuses on audience-side work and does not include the full email build, though we can layer it in.